Joe Montana Making a Comeback?

I recently received an e-mail asking me to spread the word about some viral marketing videos featuring Joe Montana.  I appreciate it when others reach out, so yes, I’m pleased to spread a little viral marketing campaign.  Not only are the videos cool because it features somebody getting nailed in the head with the football, but it’s JOE MONTANA!

Apparently the videos are for Sketchers, but the video doesn’t even feature the Sketchers logo, so this has me thinking, are these videos just an intro to something bigger? Quite intriguing. Feel free to comment.